Forbes feasts its eyes on HTC’s design
HTC and One & Co, a design firm got merged in Dec 2008. The acquisition proves to be quite a success, says Gartner, “The pairing has helped HTC compete with powerhouse brands like Apple and Samsung.” The ‘people-centric’ approach is said as the substance of HTC’s innovative designs.
Have a glance at what forbes has to say:
The acquisition
Ideas can flow in either direction–from HTC to One & Co or vice versa. Once an assignment is identified, One & Co gathers its 18 employees for a brainstorming meeting.
Android and Windows
Consistency is most important within a particular product line. HTC has two: Google Android and Windows Mobile phones. Its Windows Mobile devices come in dark, glossy finishes to appeal to a professional audience, while its Android phones often sport a playful "chin" or angled base. Those characteristics will stay separate, says Zellweger, meaning no chins for HTC Windows Mobile phones.
A high-end design
"People who want a certain value can buy an LG or Samsung phone," says Zellweger. "We have to make sure our design is strong enough to justify [a higher] price tag." Lately, that has meant small upgrades like making the glass screen on a phone fit even more snugly into its case.
Via Mobiletechworld via Forbes
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