Microsoft and Nokia
After so much rumors about the said partnership, it has finally been confirmed, Microsoft will power Nokia Smart Phones with Windows Phone 7. Not only will WP7 be the main platform of Nokia, the software company will also help Nokia Fonts, Bing, and of course, Microsoft Products will introduce Nokia Maps on their products. Of course, the Meego and Symbian are not done yet. They might still be there around the next couple of years but with very minor presence. It is now a question if both mega companies will be able to support each other since a flaw of one can be the death of a partnership. Can Nokia’s massive customer base across the world be influential enough to put WP7 into the next level? Will WP7 work well with the Nokia products or will it just show more flaws?
Here are some snippets of the press release for a much broader mobile ecosystem:
The two companies are geared to provide products that are designed for the consumers, developers and operators and to provide unlimited possibilities and opportunities. Both companies aim to focus on their strengths. They aim to work on their assets and integrate to develop new services and establish these new services to existing markets and open up new ones. In this partnership, Windows Phone will be utilized as the main system that will be implemented on Nokia Phones and innovate on imaging where the said mobile company is a leader.
Nokia also aims to put WP7 to a much wider public and drive its future upwards. With the company’s hardware capabilities and language support, Nokia aims to increase global presence and market friendliness of Windows Phone 7. Of course, both companies will work together to develop marketing strategies and use a shared development path to have a stronger future on the mobile products.
Bing will be the search provider for Nokia products and it will help users acquire the next generation search power of the search engine. The Nokia Maps will be part of the mapping services of Microsoft. The maps will be integrated on the Bing results as well as he advertising platform to make intuitive local search results for businesses and customers.
Nokia’s billing agreements for operators will make sure that Windows Phone will be utilized and accessed in countries where credit cards are not that used. Microsoft development tools will be utilized to help developers take advantage of the system.
Content and applications of Nokia will be integrated with the Microsoft Marketplace for better user experience.
Both CEO’s of the companies, Stephen Elop of Nokia and Steven Ballmer of Microsoft are excited and optimistic about the partnership. They believe that the partnership will ensure a more massive scale, more space for innovations and faster delivery of new systems will make this partnership a fantastic venture. The hardware expertise from Nokia and the Software innovations from Microsoft will hopefully spark a new and more exciting mobile experience across the world since there are still a lot of countries who seem loyal to the Nokia brand.
Here is a video of confirming partnership with Microsoft.
Press Briefing at Mobile World Congress
Hi, It seems good the both companies have joined together but I can’t understand which company will get more benefit of this joint products developing.
AND frankly what is this W97??? :P
anyone???