With Android and Windows Phone 7 becoming the core OSs, HTC seems to dream of manufacturing about 60 million units next year. The news came when the company informed its suppliers of requirement for components for shipment of 60 million units.

Via Digitimes

Windows Phone 7 seems to have a disappointing start. MobilesPlease, a UK retailer has some numbers to express the competition between the OSs. While Android outsells Windows Phone 7 in the ratio 15:1 and Symbian outsells it by 3:1.

Via Electronista

Coming from an unnamed source, this Android Mobile is quite similar to HTC magic. The specs are 3.2 inches 480×320 HVGA touchscreen, 256MB of RAM, 512MB of ROM, Bluetooth and Wi-Fi connectivity, GPS, 5-megapixel camera, 3.5mm headphone jack and a 1270 mAh battery. [...]

For HTC, the campaign strategy is quite simplified- its all about ‘you.’ If you don’t get that, check out the latest HTC Ads. HTC seems pretty attached to this kind of promotion.

So, are the ads some kind of a reaction to its popular competitors like iPhone and Android. Have a glimpse at the videos below and the press release following that.

 

Here’s the press release:

TAOYUAN, Taiwan – October 26, 2009 – HTC Corporation, a global smartphone designer, today unveiled a global advertising campaign that is based on HTC's new Quietly Brilliant brand positioning.  As HTC's first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, 'You don't need to get a phone. You need a phone that gets you.'  This represents HTC's commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.

"Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained," said John Wang, chief marketing officer, HTC Corporation. "The YOU campaign is the perfect embodiment of 'quietly brilliant' and is core to HTC as a company, innovator and partner."

The YOU campaign is focused on driving broad, global visibility and understanding of HTC's unique brand promise – that it's all about YOU, the consumer, and in fact not the device. HTC worked with Los Angeles-based advertising agency, Deutsch LA Inc. to create the YOU campaign that will employ an integrated-media approach to reach consumers via television, print, outdoor and online.  HTC's design expertise will be echoed throughout the campaign, with commercial spots highlighting the unique functionality of HTC smartphones.

"We've come to have a very emotional relationship with our phones. Many of our key experiences in any given day come through this one device and yet most of the advertising in the category is still about utility," says Eric Hirshberg, co-CEO and chief creative officer, Deutsch LA. "HTC's whole design philosophy is very personal. They make phones where your experience is completely unique, so we think there is a connection between how people feel about their phones and how HTC makes them."

HTC worked with London-based creative consultancy, FigTree to create the quietly brilliant brand positioning. The 'quietly brilliant' positioning was inspired by HTC's culture of putting customers first, born from a heritage of creating breakthrough products and continued innovation. As part of HTC's culture, the "quietly brilliant" positioning will be rolled out in all forms of communication and brand touch points across the company.

"Some of life's most brilliant ideas started with a simple doodle on the back of a napkin," said Simon Myers, CEO of Figtree. "HTC's new look uses this visual language of doodles to explain all the quietly brilliant features and benefits of HTC devices in a simple and human way."

[...]

Windows Mobile- I must say the no. of haters are rising. The latest speculated is Sony Ericsson that wants to shun away from this platform and support Android.

The CEO Nordberg seems doubtful of the three platform strategy(Windows, Android & Symbian) and wants to have more of Android. Look at what others have to say about the detachment:

Wood says,“What you'll see is Nordberg trying to get some momentum around the Android proposition to get some mind share back to the Sony Ericsson brand, because that's what it needs."

"It would seem strange if Sony Ericsson came out saying that they're doing Android, and then in the next two quarters came back and said we are not going to do Android any more," said Milanesi adding that he has heard that SE may dump some of the platforms in near future.

[...]