• Faster, stable and more responsive than any of the previously leaked COM3 and COM4 Builds.
• Bottom taskbar color is changed to Vista-like dark blue.
• Some GUI fixes for Volume Control.
• Graphically enhanced Scrollbars and checkboxes.
• Graphically enhanced buttons throughout the operating system.
• New and improved Contacts app which was first seen in Build 23412 (COM3 Branch).
• Kinetic flow (ala iPhone) at the start and end of any list view like in Contacts and File Explorer has been removed which is kind of a step down in my honest opinion

For HTC, the campaign strategy is quite simplified- its all about ‘you.’ If you don’t get that, check out the latest HTC Ads. HTC seems pretty attached to this kind of promotion.

So, are the ads some kind of a reaction to its popular competitors like iPhone and Android. Have a glimpse at the videos below and the press release following that.

Here’s the press release:

TAOYUAN, Taiwan – October 26, 2009 – HTC Corporation, a global smartphone designer, today unveiled a global advertising campaign that is based on HTC's new Quietly Brilliant brand positioning.  As HTC's first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, 'You don't need to get a phone. You need a phone that gets you.'  This represents HTC's commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.

"Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained," said John Wang, chief marketing officer, HTC Corporation. "The YOU campaign is the perfect embodiment of 'quietly brilliant' and is core to HTC as a company, innovator and partner."

The YOU campaign is focused on driving broad, global visibility and understanding of HTC's unique brand promise – that it's all about YOU, the consumer, and in fact not the device. HTC worked with Los Angeles-based advertising agency, Deutsch LA Inc. to create the YOU campaign that will employ an integrated-media approach to reach consumers via television, print, outdoor and online.  HTC's design expertise will be echoed throughout the campaign, with commercial spots highlighting the unique functionality of HTC smartphones.

"We've come to have a very emotional relationship with our phones. Many of our key experiences in any given day come through this one device and yet most of the advertising in the category is still about utility," says Eric Hirshberg, co-CEO and chief creative officer, Deutsch LA. "HTC's whole design philosophy is very personal. They make phones where your experience is completely unique, so we think there is a connection between how people feel about their phones and how HTC makes them."

HTC worked with London-based creative consultancy, FigTree to create the quietly brilliant brand positioning. The 'quietly brilliant' positioning was inspired by HTC's culture of putting customers first, born from a heritage of creating breakthrough products and continued innovation. As part of HTC's culture, the "quietly brilliant" positioning will be rolled out in all forms of communication and brand touch points across the company.

"Some of life's most brilliant ideas started with a simple doodle on the back of a napkin," said Simon Myers, CEO of Figtree. "HTC's new look uses this visual language of doodles to explain all the quietly brilliant features and benefits of HTC devices in a simple and human way."

Here’s a glimpse of the much talked about HTC Sense UI.  John Wang talks about the highlights of the Sense- Make it mine(customization with diverse options), stay close(enriching the ways of contacting a person) and discover the unexpected.

Grab the video from the Youtube channel of HTC.

The newly launched HTC Imagio by Verizon wireless is showcased in an advertisement, projecting it as a perfect business smartphone. Being one of the few carriers supporting the Whitestone, Verizon wireless supports V Cast Mobile TV and has 3.5mm headset jack as well. The smartphone will cost you around $199.99 with a 2-yr contract.

Have a look at the video below for the commercial and for other details here.