For HTC, the campaign strategy is quite simplified- its all about ‘you.’ If you don’t get that, check out the latest HTC Ads. HTC seems pretty attached to this kind of promotion.

So, are the ads some kind of a reaction to its popular competitors like iPhone and Android. Have a glimpse at the videos below and the press release following that.

Here’s the press release:

TAOYUAN, Taiwan – October 26, 2009 – HTC Corporation, a global smartphone designer, today unveiled a global advertising campaign that is based on HTC’s new Quietly Brilliant brand positioning.  As HTC’s first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, ‘You don’t need to get a phone. You need a phone that gets you.’  This represents HTC’s commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.

"Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained," said John Wang, chief marketing officer, HTC Corporation. "The YOU campaign is the perfect embodiment of ‘quietly brilliant’ and is core to HTC as a company, innovator and partner."

The YOU campaign is focused on driving broad, global visibility and understanding of HTC’s unique brand promise – that it’s all about YOU, the consumer, and in fact not the device. HTC worked with Los Angeles-based advertising agency, Deutsch LA Inc. to create the YOU campaign that will employ an integrated-media approach to reach consumers via television, print, outdoor and online.  HTC’s design expertise will be echoed throughout the campaign, with commercial spots highlighting the unique functionality of HTC smartphones.

"We’ve come to have a very emotional relationship with our phones. Many of our key experiences in any given day come through this one device and yet most of the advertising in the category is still about utility," says Eric Hirshberg, co-CEO and chief creative officer, Deutsch LA. "HTC’s whole design philosophy is very personal. They make phones where your experience is completely unique, so we think there is a connection between how people feel about their phones and how HTC makes them."

HTC worked with London-based creative consultancy, FigTree to create the quietly brilliant brand positioning. The ‘quietly brilliant’ positioning was inspired by HTC’s culture of putting customers first, born from a heritage of creating breakthrough products and continued innovation. As part of HTC’s culture, the "quietly brilliant" positioning will be rolled out in all forms of communication and brand touch points across the company.

"Some of life’s most brilliant ideas started with a simple doodle on the back of a napkin," said Simon Myers, CEO of Figtree. "HTC’s new look uses this visual language of doodles to explain all the quietly brilliant features and benefits of HTC devices in a simple and human way."

HTC HD2 gets a new camaraderie- Vodafone Spain. Vodafone made an official announcement regarding the multi-touch device entering Spain. The speculation for release is seen in December. The phone running HTC Sense UI is projected more of a business smartphone than a personal one.

Have a glimpse at the press release:

Specs

“Vodafone has launched the HTC HD2 smartphone in Spain. HTC’s first Windows smartphone running the HTC Sense interface runs on a Qualcomm 1 GHz Snapdragon processor and Windows 6.5 OS and provides access to the Windows Marketplace for applications. The slim handset features a 4.3-inch capacitive touch screen, 5 megapixel camera, HSPA and Wi-Fi connectivity and GPS. Other features include HTC Peep for Twitter, Microsoft Exchange sync and access to the Microsoft My Phone service for storage.”

About the availability

“Starting December, Vodafone Spain will offer the HTC HD2 smartphone exclusively for business customers. Users will be able to acquire the HTC HD2 handset at Vodafone shops across Spain, along with a Vodafone mobile internet tariff plan subscription. Customers can opt for Vodafone’s Real Mail package available for EUR 15 per month, or for the Windows Mobile E-mail service with a monthly fee of EUR 22.”

Via Slashgear

AT&T site has been updated with the images and specs of HTC Tilt  2. The smartphone is expected to come in the following weeks at $300 after a 50$ rebate and a 2-yr contract. HTC Pure is already on the board with all new Windows Mobile 6.5.

BGR  claims that the device would be put on sale on OCT 8 and grabs some troubleshooting tips to treat your Tilt 2 if it gets ‘tilted’(crashed). Comparison of HTC Tilt 2 with its counterpart- Pure is also being shown up.

Look for more at the AT&T site.

Some pre-snapshots always excite the smartphone lovers. Now here’s the HTC Imagio of Verizon shown in the video by  Wirelesszone presenting some pre-Windows Mobile 6.5 action.

The device that’s a debutante for Verizon’s entry in WinMo 6.5 world will be unveiled on Oct 6(yes, the rocous unveil party date!). Have a look at the video below to grab the Imagio and the 6.5 version.

HTC Leo coded as HTC Touch HD2 by T-Mobile can be expected to get on the floors of Europe. The Windows Mobile 6.5 smartphone has 1Ghz processor and looks quite tempting with the 5MP camera.

The HTC Touch 2, the first windows 6.5 ‘phone’ seems in the queue too. No word on the unveil day or the cost at present.

Via unwiredview