It has been revealed in the Quarterly market statistics from ComScore that the Windows Phone 7 is not offering that much boost to the mobile market prominence of Microsoft. The company looks at smartphone shares in a 3 month period and by January 2011; a 1.7% decrease was noted. According to the statistics of more than 65 million smartphone users in the US, Android is at the top of the league with 31, 2% increase. Next is RIM but it scaled back to a 5.4% decrease. Apple is quite stagnant with a 0.1% increase and Microsoft is second to the last, Palm being the lowest in market shares. This decline may be a reflection of the movement of consumers from one OS to another before the WP7 was [...]

Most of us could have dreamed of being able to use our smart phone to run Microsoft Office, World of Warcraft and Adobe Photoshop. Well, now, it is all possible with the help of the Magic W3 by AdvanceTC. Magic W3 uses a 4,8 inch display and uses the Intel Atom processor and the Windows Home Premium. Of course you can make phone calls but you can definitely say that this is a Windows Phone in a whole new light. Of course the processor is not the sharpest of them all and the battery life will not last a long time but you can definitely enjoy the fact that it is a Phone that runs on Windows 7.  Crashes happen to all devices and the great thing about this Magic W3 is that you can plug in your keyboard [...]

Mobile phones are getting smarter and smarter and smartphones are getting intelligent. So where are we heading to? The phone is now a versatile mobile device. It has replaced, or rather integrated, many different functionalities into a single hand-held device. The internet is being used very widely and frequently on the mobile phone. The Internet has been susceptible to a constant threat. Now the same threat looms over the mobile smartphone- the Virus. Fortunately the threat on mobile phones is not as severe as we have experienced sadly in PCs, laptop computers  and very similar portable devices. The need for protection has however been raised  meaningfully, as it is wise to learn from our [...]

For HTC, the campaign strategy is quite simplified- its all about ‘you.’ If you don’t get that, check out the latest HTC Ads. HTC seems pretty attached to this kind of promotion.

So, are the ads some kind of a reaction to its popular competitors like iPhone and Android. Have a glimpse at the videos below and the press release following that.

 

Here’s the press release:

TAOYUAN, Taiwan – October 26, 2009 – HTC Corporation, a global smartphone designer, today unveiled a global advertising campaign that is based on HTC's new Quietly Brilliant brand positioning.  As HTC's first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, 'You don't need to get a phone. You need a phone that gets you.'  This represents HTC's commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.

"Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained," said John Wang, chief marketing officer, HTC Corporation. "The YOU campaign is the perfect embodiment of 'quietly brilliant' and is core to HTC as a company, innovator and partner."

The YOU campaign is focused on driving broad, global visibility and understanding of HTC's unique brand promise – that it's all about YOU, the consumer, and in fact not the device. HTC worked with Los Angeles-based advertising agency, Deutsch LA Inc. to create the YOU campaign that will employ an integrated-media approach to reach consumers via television, print, outdoor and online.  HTC's design expertise will be echoed throughout the campaign, with commercial spots highlighting the unique functionality of HTC smartphones.

"We've come to have a very emotional relationship with our phones. Many of our key experiences in any given day come through this one device and yet most of the advertising in the category is still about utility," says Eric Hirshberg, co-CEO and chief creative officer, Deutsch LA. "HTC's whole design philosophy is very personal. They make phones where your experience is completely unique, so we think there is a connection between how people feel about their phones and how HTC makes them."

HTC worked with London-based creative consultancy, FigTree to create the quietly brilliant brand positioning. The 'quietly brilliant' positioning was inspired by HTC's culture of putting customers first, born from a heritage of creating breakthrough products and continued innovation. As part of HTC's culture, the "quietly brilliant" positioning will be rolled out in all forms of communication and brand touch points across the company.

"Some of life's most brilliant ideas started with a simple doodle on the back of a napkin," said Simon Myers, CEO of Figtree. "HTC's new look uses this visual language of doodles to explain all the quietly brilliant features and benefits of HTC devices in a simple and human way."

[...]

HTC HD2 gets a new camaraderie- Vodafone Spain. Vodafone made an official announcement regarding the multi-touch device entering Spain. The speculation for release is seen in December. The phone running HTC Sense UI is projected more of a business smartphone than a personal one.

Have a glimpse at the press release:

Specs

“Vodafone has launched the HTC HD2 smartphone in Spain. HTC’s first Windows smartphone running the HTC Sense interface runs on a Qualcomm 1 GHz Snapdragon processor and Windows 6.5 OS and provides access to the Windows Marketplace for applications. The slim handset features a 4.3-inch capacitive touch screen, 5 megapixel camera, HSPA and Wi-Fi connectivity and GPS. Other features include HTC Peep for Twitter, Microsoft Exchange sync and access to the Microsoft My Phone service for storage.”

About the availability

“Starting December, Vodafone Spain will offer the HTC HD2 smartphone exclusively for business customers. Users will be able to acquire the HTC HD2 handset at Vodafone shops across Spain, along with a Vodafone mobile internet tariff plan subscription. Customers can opt for Vodafone’s Real Mail package available for EUR 15 per month, or for the Windows Mobile E-mail service with a monthly fee of EUR 22.”

[...]